
Developing and Expanding a Culture of Inclusivity Internationally With Playboy
Playboy Enterprises, Inc. is a global lifestyle and media brand founded in 1953. It has evolved into a company focused on creative expression, entertainment, and experiences that champion personal freedom and well-being. In 2020, amid a broader national reckoning around equity and workplace culture, company stakeholders and executives recognized the need for a more structured and intentional organizational response. With goals of strengthening leadership retention, improving internal alignment, and fostering a more connected workplace culture, Playboy engaged DSG Consulting to build a sustainable framework to guide its culture and people practices.
The Challenge
Playboy engaged DSG Consulting to help address cultural and retention challenges across the organization. Leadership noted inconsistent experiences of belonging among employees and identified the need for clearer systems to support a healthy and connected workplace. DSG Consulting was tasked with developing the structures and practices necessary to strengthen culture and improve long-term retention.
The Tactics and Results
Over a 10-month engagement, DSG Consulting developed a suite of organizational policies, tools, and guides to support Playboy in strengthening culture, alignment, and people practices. Key deliverables included:
- Yandy Ambassadors Guide: A decision-making resource to help leaders and stakeholders determine appropriate actions when evaluating employee conduct.
- Contractor & Partnership Evaluation Guide: A standardized framework outlining scoring criteria for assessing external partners and contractors.
- Employee Resource Group (ERG) Guide: A framework tailored to Playboy’s needs, developed in direct response to employee feedback gathered during a facilitated “diversity coffee chat” with Principal Consultant Bilal King.
- The Playboy Employee Resource Group Guide addresses specific ERG designed for the needs of Playboy. The ideation for Employee Resource Groups came from a diversity coffee chat: a short training followed by a conversation led by Bilal King, Principal Consultant. Comments and points directly impacted the development of the Playboy ERG guide.
- The Playboy Multi Use Disclaimer was designed as a multi use statement to be placed at the beginning of potentially disturbing historic Playboy articles and interviews.
“Yardstick has been an incredible partner for us. We continue to use the tools we’ve collaborated to build, embedding DEI best practices into the very fiber of our daily operations.”
— Jenny Greenwald Sade, Playboy, Former Chief People Officer
