Facebook’s TechPrep Partnered with DSG Consulting to Broaden Access to Tech Education and Careers
TechPrep was designed to expose underserved groups to the field of computer programming and additionally, introduce a variety of computer science and technology careers. The pilot program was launched in Atlanta, Chicago, Miami, and Houston with a vision to reach both youth and adults at different critical touch points and give them the tools they need to pursue programming as a potential career.
The Tactics
DSG Consulting cultivated targeted partnerships with key individuals and organizations, offering a custom curriculum that could either be embedded in current programs or act as a stand-alone, depending on audience and event-hosting needs. Furthermore, DSG Consulting managed the outreach process from creation to implementation and provided Culture and Leadership Development support to partners and the TechPrep team.
The Results
The TechPrep pilot program exceeded expectations as a resource for engaging students from underrepresented and underserved communities in STEM opportunities. The initiative proved especially impactful for students and parents in areas with limited exposure to technology. By consolidating all the potential resources into one, easy-to-access modality, TechPrep expanded awareness and access which made it a win for those audiences.