Aaron Rapf

Aaron Rapf is the Head of Global Sports Marketing at Vuori, where he leads the brand’s athlete portfolio, institutional partnerships, and Olympic strategy heading into LA 2028. He brings nearly two decades of experience at Nike, where he held senior roles across brand integration and tennis sports marketing, negotiating athlete partnerships with names like Serena Williams, Roger Federer, Rafael Nadal, and Madison Keys, and helping launch Nike’s Emmy-winning “Just Do It” campaign. Between Nike and Vuori, Aaron founded Advantage Sports Marketing Group, advising brands including Lululemon and DraftKings on athlete-driven marketing strategy. He previously served as a City Councilor for Lake Oswego, Oregon, where he lives. He holds an MBA in Brand Management and Data Science from Willamette University, along with a BA in International Studies of Latin America.